Choose the Right Footwear - Tires are shoes for your car and wearing the right ones makes a big difference. Like snow boots, dedicated winter tires offer maximum traction in the cold, ice and snow. In Tire Rack tests, winter tires offered up to 21% more traction than typical all-season tires. A set of winter tires costs as little as $300 and, depending on driving habits, can last three or four years. That's significantly less than your insurance deductibles. Using a separate set of winter tires will also increase the lifespan of your vehicle's regular tires. (www.tirerack.com)