Aston Martin has been awarded the prize of the UK’s coolest brand, winning this prestigious accolade for an unprecedented fifth time in six years.
Once again, Aston Martin topped a poll of an array of leading international contemporary design-driven brands, including Apple and Bang & Olufsen. Aston Martin was also voted the top automotive brand, surpassing a host of other luxury and specialist manufacturers to complete a double success.
Stephen Cheliotis from the CoolBrands Council commented: “Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road? Number one in five of the last six years, this British icon is truly the coolest of the cool.”
Since it was established in 2001, the CoolBrands initiative has been canvassing the opinions of experts and consumers to identify the coolest brand in the UK, based on factors including style, innovation, authenticity, originality and desirability.
This year’s council of 36 influencers included actress and fashion designer, Sadie Frost. After 10,000 brands were initially identified, a shortlist of 1500 was established and the panel and consumers vote to produce a top 500 of the best rated brands.