BMW customers will have unique access to the creation of their custom-made BMW X3 via an online video portal that will show footage of their X3 being produced at the company's plant in Spartanburg, SC.
"Customization is essential to the new BMW X3. With more than 10 million distinct configurations available, we wanted customers to be excited about the birth of their unique vehicle," said Trudy Hardy from BMW of North America.
Customers can view the footage by creating a My BMW account on bmwusa.com and entering their X3 order number or VIN. Using seven cameras in BMW's South Carolina plant, BMW delivers X3 customers with video that tracks their vehicle through the various stages of final assembly. The video does not have an expiration date, giving consumers round-the-clock access to the assembly footage, and the video can also be downloaded and shared with interested friends and family members.
Available this month, the new BMW X3 builds on the success of its first generation counterpart, offering drivers increased space, functionality, efficiency and comfort. The first BMW X model to be equipped with electro-mechanical power steering as standard equipment, the vehicle also offers owners the option of Dynamic Driving Control and BMW ConnectedDrive driver assistance systems.