The Aston Martin Cygnet, which goes into production in 2011, made its global debut at Harrods in London; regarded as the world's most exclusive department store.
Occupying a prominent position in the store's Brompton Road window display, Cygnet was in the heart of the city, an ideal spot to experience this ultra-compact, luxury city car in its production-ready form for the very first time.
Aston Martin's design language is referenced in Cygnet's compact two-door body. Signature details like the famous aluminum grille, side strake and inverted rear lights that distinguish the Cygnet from its lowly Toyota iQ donor car.
Painted, trimmed and assembled by the same technicians and craftspeople that create Aston Martin's award-winning range of sports cars, Cygnet is the ultimate way to explore the contemporary city.
Harrods was chosen for its central location in the heart of Knightsbridge, London. The celebrated store has been at the forefront of luxury retail since it was founded in 1849. Offering the finest merchandise, Harrods provides unrivalled choice and a bespoke personal service that attracts loyal customers as well as a host of international visitors.
Harrods has over 360 departments spread over seven floors. The store's vast selection of merchandise ranges from international haute couture to cutting edge technology, as well as an unrivalled choice of food and drink in the world famous Food Halls. The Harrods ethos of 'anything is possible' sets out to surpass the desires and expectations of its customers.
The Aston Martin Cygnet will go into production in 2011 at the company's global headquarters in Gaydon, Warwickshire in England. The car will be the eighth major production car Aston Martin has introduced at its state-of-the art facility since 2004, offering further evidence of the company's ongoing commitment to British manufacturing, backed-up by a dedicated local workforce and supplier network.
Cygnet will be available to view at Harrods until 11th December, with the car on sale now through Aston Martin's European dealership network.