At its world debut, the Aston Martin One-77 has won the Concorso d'Eleganza Design Award for Concept Cars and Prototypes on the shores of Lake Como, Italy.
Following the Geneva Auto Salon in March, where the technical illustration was first shown, the rolling chassis has since been completed by hand into the first car presented at Villa d'Este.
At its first public unveiling in the perfect setting of the Grand Hotel Villa d'Este, the first complete One-77 was on show. Visitors were invited to cast their vote for the best concept and prototype. Among eight entries from around the world, the Aston Martin One-77 was voted the best in class, eclipsing the competition with more than 30% of the total votes.
Admiring crowds viewed One-77 in its entirety for the first time. The car was showcased complete with running powertrain and the never seen before, fully hand-crafted interior.
Aston Martin Chief Executive, Dr Ulrich Bez said: "We have achieved a new level of design and craftsmanship, which has been clearly recognized by the public in the homeland of design at Villa d'Este."