The front seats of the new 3-Series are fitted as standard with crash-active headrests which significantly reduce the risk of injury to the cervical spine in the event of an impact. Controlled by the vehicle's safety electronics system, this feature ensures that in the event of a rear collision, the front section of the headrest is moved forward by up to 60mm and upwards by as much as 40mm. This reduces the distance between headrest and head, thus increasing the stabilizing and securing function of the headrest.

A contribution to active safety is made by the new generation of optional adaptive headlights available in conjunction with bi-xenon headlamps. It guarantees illumination of the road surface when taking a corner. Here the swivel direction of the headlamps is derived from the steering angle, the yaw rate and the road speed of the vehicle. At low speeds the turning light is activated. This function is performed by one of the two inside headlamps, depending on the direction. Before each turning maneuver, the light cone is turned to illuminate the road ahead.
In the area of comfort, the new 3-Series has a range of optimized features. The further developed heating and air conditioning technology ensures the interior maintains the desired temperature throughout the year. The new BMW 3-Series has the most high-performance heating and cooling system in its category. Within one minute the entire interior air volume can be changed three times. In spite of the high airflow rate, excellent acoustics are ensured by means of a flow optimization function in the unit, its feed lines and by means of an air outlet positioned at the centre of the instrument panel.
A dual-zone air conditioning system is optional with individual temperature controls for the driver and front passenger.
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