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MINI Owners Needed

For record-breaking ‘Across the Mack’ parade in Michigan

The Details:

• More than 1,451 MINIs needed to establish new Guinness World Record
• MINI gathering to take place in Mackinaw City, MI on Saturday August 3rd
• Official car count to be made at the iconic Mackinac Bridge
• Lunch and entertainment provided

Calling all MINI owners from all across the country who want to help make Guinness World Record history on Saturday August 3rd, in Mackinaw City, MI for the world’s largest-ever parade of MINIs.

More than 1,451 MINIs are needed to surpass the current Guinness Record set in 2009 in the UK by the London & Surrey Mini Owners Club, which brought together 1,450 MINI cars to fill the historic 2-mile auto racing circuit around the famous Crystal Palace park in the UK’s capital city.

Michigan dealer MINI of Grand Rapids, together with MINI USA, are hoping to see your MINI at the gathering in Mackinaw City, MI where the parade will then motor northwards in a complete convoy along interstate 75 and complete a mass crossing of Michigan’s iconic 26,372 feet long, 500 feet high Mackinac Bridge – where the official car count will be made.

After the mid-morning bridge crossing, lunch and entertainment will be provided for all MINI motorists at Little Bear East Arena, St. Ignace, followed by a short walk downtown to the Bayside Music Festival which concludes with fireworks at dusk.

“Our ‘NOT NORMAL’ brand campaign conveys MINI’s individual, high-energy attitude toward life and highlights MINI’s strong, independent character. This July we’re rolling out the second phase of our brand campaign in several bold and refreshing ways and MINI ON THE MACK is a perfect example of that philosophy,” said Tom Salkowsky, Department Head, MINI Marketing.

“The Mackinac Bridge was the world’s longest suspension bridge when it first opened in 1957, so it’s an historic and imposing location for attempting to set a new Guinness World Record,” he added.

To become part of the biggest-ever MINI parade, register at www.minionthemack.com to secure a spot at the event and purchase commemorative t-shirts. The registration fee (Adults $25 – Children 6-12, $10), covers bridge crossing toll, antennae topper, lunch, music, car contests, shuttle service, entrance to the Bayside Music Festival and Fireworks.

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