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Eurotuner 1998-2012

It’s not often you get to say goodbye to a magazine.

Although this is the final issue, the last eight years in charge of eurotuner have been an amazing adventure. We took a magazine that had a difficult birth and tried to give it focus and direction. As a reader, you’re probably best placed to decide whether or not we were successful.

The magazine was born to Petersen Publishing in October 1998 as MaxSpeed, focusing on cars under $30k from Europe and Asia. Donald Nosek was the Editor, John Naderi the staff editor (later became Editor of Super Street) and Ira Gabriel the Publisher.

In November 1999, the company sold to EMAP. The British publisher ran titles like Car and Max Power magazines. They decided to change MaxSpeed into Max Power (US Edition). It had the same staff as before and the mixed import editorial content, but picked up some stories from the UK. Sadly, it didn’t quite measure up to the original Max Power and was thankfully re-titled eurotuner in December 2001 when EMAP sold the company to Primedia.

I took over in June 2004, replacing Mike Shartsis as Editor. Phil Royle and Jason Jackman were on the staff and Maria Jamison was the publisher. The team soon shrunk and I was working with Sunny Lee for a while until Sam Du arrived. We worked together to shape the new direction for eurotuner, creating a Euro tuning guide with the best cars, shows and shops in the scene.

Sam departed for Super Street about a year ago, replaced by Neill Bachand who brought a video background from MTV along with writing and photography skills. Together, we’re remaining with and moving over to european car magazine and web.

Obviously, it takes more than a couple of writers to put together a magazine but we don’t have space to mention everybody here. We’d like to thank all the advertising and production people including Howard, Maria, Bernice, Alina, Julie, Billy, Alan, Willie, Greg, Derrick, Elliott, Jorge, Meisha, Peter, Elyse, Alan, Jenny, Henry, Doris and everybody else involved.

Regular contributors have included Justin Fivella, Josh Brown, Alex Rogan and industry insiders Nate Brown, Brad Beardow and Pablo Mazlumian. There’s been many more guys and some girls who’ve helped create eurotuner, and we’ll always be indebted to them. Again, you know who you are and we owe you a drink!

As well as the people who put it together, we have to thank everybody who bought the mag over the years, and the companies that advertised in it. We also couldn’t have done it without the car owners who allowed us to feature their work, the show organizers and the tuning shops. As well as the people who took the time to write, tell us how we were doing, offer encouragement or suggest changes to improve the content.

We’d like to think eurotuner was a team effort by the entire Euro community. Going forward, eurotuner magazine will transition online to, with regular weekly features, daily news and blogs, event calendar and show reports, tech builds and projects – in fact, everything you’ve come to expect from the magazine but on a more timely basis and on your mobile devices and computers.

We’re also moving over to european car magazine and website, combining some of the eurotuner content with the Porsches and Mercedes to create a magazine for the larger Euro community.

While it won’t be eurotuner as you’ve come to know it, we’ll try to capture everything either in european car magazine or online at

Greg Emmerson
It’s not often you get to say goodbye to a magazine. Usually they’re closed and the staff laid off without ceremony. But because we’re moving on to european car we have a rare opportunity to look back. And honestly, there was nothing better than meeting people at shows.

Sitting in an office, staring at a screen, reading hater emails, you can quickly lose sight of why we do this. Heading out to Waterfest, H2Oi, Bimmerfest and all the small regional shows, put everything into perspective.

Meeting somebody who loves their car, who sweats the build, spends every last penny, drives for fun, loves the community – you’re the reason eurotuner existed, and why it will continue online and be absorbed into european car.

I want to thank everybody I met, everybody we featured, every shop we visited, every company that supplied parts, every person who contributed. It’s been an honor, and we hope you’ll make the transition to european car with us – it might be a little painful and exciting at the beginning, but stick with us as we create something new together.

I’ve made some good friends through eurotuner and a large piece of me will be lost when this magazine closes. It’s been my life for eight great years, and couldn’t have done it without you.

Although every day has been a wonderful experience, some events stand out. The annual etGP was an enormous challenge that we hope to continue in european car. Our visits to Waterfest, H2Oi and Bimmerfest were among the most memorable, as was our trip to Bonneville and the Spectre 341 hillclimb. The best memories were with Sam, Justin and Neill, spent with tuners and car owners, doing crazy things in cars. Here’s to the next chapter!

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