The year was 1998. Titanic took home 11 Oscars and Monica Lewinsky was the most popular girl on the primetime news. But lo and behold, this year also sparked the beginning of MaxSpeed, our original title.
With a mission to "combine global performance, style and technology into one package," MaxSpeed quickly emerged at the forefront of tuner magazines as the source for high performance tuner cars. From European to Asian imports, the mag focused on vehicles valued below $30k.
After a year, MaxSpeed transformed to Max Power (US Edition), based on the popular UK title of the same name. The magazine passed from Petersen Publishing to EMAP - the British company that operated Max Power UK.
The merger would bring more inspiration and resources from Great Britain, which included their more aggressive photography, witty humor, scandalous girls and European style of modifying.
At the same time, the US editors launched VW Tuner, a bonus pullout section devoted to watercooled Volkswagens, which in turn led to its own newsstand publication. The limited-run magazine lasted until Max Power abandoned the Japanese imports one year later, concentrating solely on European content.
Max Power continued to flourish as one of the most popular European tuner titles on the newsstands until Dec '01, when the name changed to eurotuner with a change of ownership to Primedia. Since then, et has showcased the best show and tuner cars in North America, in addition to providing the most thorough reports on shows, new products, project cars and tech installs. Here's to another ten years... Cheers!
-
October 1998 The premier issue of MaxSpeed had an Infiniti G20t on the cover. The main st
-
September 1999 For the span of nearly a year, VW Tuner was a special pullout section with
-
November 1999 Inspired by the British, Max Power (US Edition) was born, showcasing an Acu
-
November 2000 The end of Japanese tuner features as Max Power focuses solely on VW, Audi
-
November 2001 Our first Kreuzerfest to Waterfest.Nearly 100 cars joined et to drive to Gr
-
December 2001 "New Name - Same Game." eurotuner was born to reflect its core cars and est
-
October 2002 A special edition of et dedicated to racing. The cover car was Hagestad Raci
-
January 2003 Old school, always cool - our first "Old School" issue. This would be an ann
-
September 2003 The first et Tuner Grand Prix. Nine competitors were tested on the dyno, t
-
January 2004 This Old-School issue saw the start of one of our most popular builds - Proj
-
June 2005 Another of our favorite project cars was revealed - this daily-driven yet track
-
December 2006 Volkswagen of America's greatest SEMA concept car, the R GTI was exclusivel
-
October 2007 We compiled a special 37-page tribute to the best of Waterfest 13. The show
-
February 2008 A unique "alternative issue" demonstrating the past, present and future of
-
November 2008 Ten years later and we're still bringing you the best European tuning with