A European car is more than simply a means of transport, it's a way of life. So over the next few months we're going to look at some of the accessories that can enhance the entire Euro experience.
Welcome to the second installment of our lifestyle series where we look at products and merchandise offered by both tuners and manufacturers. We felt that while the domestic and JDM crowd has plenty of lifestyle products to enhance their hobby, products offered to the European scene were a little thin on the ground.
Like the understated, fast and stylish Euro rides we drive, European lifestyle is equally beautiful, in a clean and modern way. And don't expect the price tags to be low because exclusivity has its price.
We've tried to find items that let people with a well-trained eye know you're an enthusiast, while to outsiders you're simply elegantly well dressed.
Oettinger
If you've spent time with VW or Audi aficionados you've surely heard of these vaunted VAG tuners. Known for creating the 16v VW head and building everything from mild to wild, Oettinger occupies the upper echelons of the VAG scene and wants to make the same impression with its extensive line of quality accessories.
Audi
More than a logo, when an automobile bears the four rings, it signifies quality, performance and commitment to excellence. In keeping with these attributes, Audi offers an extensive line of lifestyle products that will have you looking as good as your steed.
VW
Youthful and exuberant, VW is known for longstanding quality and is associated with an informal mood that differs from its VAG siblings. And like the extensive range of accessories for your car, VW Driver's Gear is plentiful.